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Quality, Quantity or Price? Which is Most Important?

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In a recent survey I conducted on Facebook.com , I was surprised to learn that people unanimously voted that quality was more imporant than quantity or even price! Now I was stunned that it was a 100% unamimous vote here, because I expected some people to opt for either price or quantity. But the conclusion that… [Continue Reading]

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Marketing Tip# 4 Reasons Why You Need a PR/Social Media Strategy

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I am working with many clients at the moment in a PR/Mentoring capacity, assisting them to plan and implement their Social Media and PR Strategies and it has brought home to me again the value of having a plan and working that plan.  If you are going to do Social Media or PR, then you… [Continue Reading]

Cool Tools# The Beauty of Having Wibiya on Your Website

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I know that some people may find the toolbar a little distracting, but consider the possibilities of how this little toolbar can save your visitor time and energy when they are researching if you are the service they would like to consider using.

Introduction to Google Plus

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As predicted Google+ is gaining traction and promises to be a fantastic Social Media platform and option for promoting businesses online and creating real social interaction. In this video Annie takes you through the features of Google+ and shares why she feels this is the way forward for people wanting to make the most of… [Continue Reading]

Is Your Online Marketing Machine Running Smoothly?

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There are so many aspects to building a solid online marketing business. Have you considered all the aspects and how is your marketing machine working for you?

Media# How to Create a Wave of Interest in Your Business – Social Media Woman eMagazine

Social Media Woman May 2011

Hayley Solich shares strategies on how to market your business online for business success, as published in the Social Media Woman Magazine, May 2011.

Creating a wave of interest in your business through customer referrals

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  You can choose to pay big marketing $’s to advertise your business. You can choose to make it really complex, frustrating and confusing. Or, you can choose to keep your marketing plan simple and to harness the gift that is a happy and satisfied customer. The most effective way to grow your business is… [Continue Reading]

Creating a wave of interest through Video Testimonials

  Are you using video testimonials effectively in your business? Are you sharing your customer’s positive experiences with others so they too can benefit from what you have to offer? If not, then you are missing a great opportunity to create a wave of interest in your business.   Hayley Solich offers practical and action-focused… [Continue Reading]

Excited to find another great WP Template maker…

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As you know, I am always about sharing great information. Well today I stumbled across some new templates that I thought were really great and decided to check out. Mojo Themes was competing in the WPCandy awards and I went there to vote for my favourite template company, StudioPress.com.  I couldn’t resist going to check… [Continue Reading]

Simplify and Automate Your Internet by Gihan Perera

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To be successful at Internet marketing, you don’t need to spend every waking hour on-line – although it might seem that way by listening to what some Internet marketing experts say. Instead, make some smart decisions about which Internet marketing tools you’re going to use, and which you can afford to ignore. Broadly, you can… [Continue Reading]

Why packaging is important in marketing your product.

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The Value of Professional Packaging in your Marketing Campaign When you know what your niche is, you know who to promote to. So, how do you get your packaging right so that it appeals to that market? Invest in professional packaging! Case Study:  Franc Essentials 1.  Initially created cottage industry looking products – unoriginal jars,… [Continue Reading]

Video Marketing is no longer the way of the future!

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Yes, you heard me right.  Video marketing is no longer the way of the future, it is the way of the present!  There is no better time than to get yourself into a studio and start to produce quality videos that will help your clients connect with you and understand how you can best serve… [Continue Reading]

It’s all in the packaging…

Susan Briggs

Are the photos you’re using on your website and in your promotions working as hard as they should be for you in creating the message you want to send to the world? It could be time to re-evaluate your influence and the message you are projecting to a world that may not know you. After all, first impressions really do count.

Don’t assume everyone knows what you do!

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Hayley Solich shares how you may be surprised how many people in your network are clueless about what you do in your business, encouraging business owners to get creative about how they let their network know what they do.

Branding and Packaging

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Hayley Solich shares four tips about branding and packaging, with a case study that demonstrates the value of investing in professional branding and packaging.

10 Tips on how to stretch your Marketing Dollars Further

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Hayley Solich shares 10 tips about how to stretch your marketing dollars further.

Your Marketing & Product Funnel: The Key to Online Success – Alicia Forest

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Alicia M Forest, MBA, Multiple Streams Queen & Coach? and creator of “21 Easy & Essential Steps to Online Success System?, teaches coaches, consultants, and other solo professionals and online entrepreneurs how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.clientabundance.com/

The power of the written word…

Hayley Solich shares how it is important to have a mix of media in your message because words alone can be misinterpreted and even worse still, completely ignored.

How to pull on your customer’s heart strings to elicit a response…

Hayley Solich shares her interpretation of how to elicit a response from a potential customer, as taught by Chris Brogan, in what was for her a light bulb moment.