Formerly The Creaticians
We all engage in a community when we are online. That community, like any other community, has the potential to be damaging to your reputation. There are things you can do to protect yourself and Hayley Solich shares a recent incident which highlights the need to protect your reputation.
The Value of Professional Packaging in your Marketing Campaign When you know what your niche is, you know who to promote to. So, how do you get your packaging right so that it appeals to that market? Invest in professional packaging! Case Study: Franc Essentials 1. Initially created cottage industry looking products – unoriginal jars,… [Continue Reading]
Are the photos you’re using on your website and in your promotions working as hard as they should be for you in creating the message you want to send to the world? It could be time to re-evaluate your influence and the message you are projecting to a world that may not know you. After all, first impressions really do count.
Hayley Solich shares how you may be surprised how many people in your network are clueless about what you do in your business, encouraging business owners to get creative about how they let their network know what they do.
Hayley Solich shares four tips about branding and packaging, with a case study that demonstrates the value of investing in professional branding and packaging.
I added a customised banner to my Facebook Fan Page. Then I added a customised introduction page to my Facebook Fan Page. Then I introduced the same branding elements – the colour scheme, the photo imagery, the symbols and typeface – to my website and wherever I am in communites across the web. The result – my site stats doubled within 3 days.
Experience the ease of a Colour Scheme Designer where you can be in the driving seat and choose colours you love and ensure that they are colours that will work together.
When you are in such a creative industry as the one in which I exist, the challenge is to stay within the boundaries of what works, but to press out into the unknown and bring into existance something fresh and new.