Formerly The Creaticians
There are some simple keys to a great website and you’d be surprised how many people get these wrong and then wonder why people are not engaging with their website. So here we go… 1. Keep it Simple – Choose words that are high school level English – Choose a template that is not cluttered… [Continue Reading]
In a recent survey I conducted on Facebook.com , I was surprised to learn that people unanimously voted that quality was more imporant than quantity or even price! Now I was stunned that it was a 100% unamimous vote here, because I expected some people to opt for either price or quantity. But the conclusion that… [Continue Reading]
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Have you ever felt like that as an entrepreneur? Like you just want to change your mind and go and get a real job? All entrepreneurs go through that, I can guarantee you. Customers don’t pay on time and cash flow gets tight. You may have a partner in your ear constantly asking questions about… [Continue Reading]
Firstly, if you want to catch fish you have to be prepared to spend time and money. Great fish don’t always get on the line the first time you put your bait in the water. It requires repetition – it’s a numbers game. You put your information in front of enough people enough times and eventually you will get the result you want. But it also requires strategy. After all, if you use the right bait, you’ll get the right catch, but only if you are fishing in the right fishpond for the fish you’re hoping to hook.
I am working with many clients at the moment in a PR/Mentoring capacity, assisting them to plan and implement their Social Media and PR Strategies and it has brought home to me again the value of having a plan and working that plan. If you are going to do Social Media or PR, then you… [Continue Reading]
While working on Karen Creith’s website, I went in search of some funky flash rotating banners to add a little style to her site and stumbled across a fabulous flash banner product site and just had to share it with you. This site has the coolest rotating banners I have seen on the web and… [Continue Reading]
We all engage in a community when we are online. That community, like any other community, has the potential to be damaging to your reputation. There are things you can do to protect yourself and Hayley Solich shares a recent incident which highlights the need to protect your reputation.
I was pondering about why some groups really work and others don’t and what about a group is powerful and it occurred to me that it is all about the context of a common purpose. A wise friend of mine, Jennifer, told me this a few years ago and it stuck in my brain. If… [Continue Reading]
I know that some people may find the toolbar a little distracting, but consider the possibilities of how this little toolbar can save your visitor time and energy when they are researching if you are the service they would like to consider using.
As predicted Google+ is gaining traction and promises to be a fantastic Social Media platform and option for promoting businesses online and creating real social interaction. In this video Annie takes you through the features of Google+ and shares why she feels this is the way forward for people wanting to make the most of… [Continue Reading]
Sue Crawford shares about how to attract and keep your customers and raises the issue of how this is negatively impacting on businesses who don’t take their customer care program seriously.
There are so many aspects to building a solid online marketing business. Have you considered all the aspects and how is your marketing machine working for you?
I spotted this plugin on one of my Empowered Entrepreneurs from my Facebook Group’s website (@Chris Lucas) and I thought I’d give it a spin and I have to say that I am really impressed! You just join their website, add in the details of your social media accounts, copy and paste the code into… [Continue Reading]
Jill Chivers shares her thoughts on the whole customer attraction/retention theme.
Are you evolving from one thing into another? Have you developed your full wing span and got that higher vision? Have you developed keen sight to see where your customers are congregating? Do you use your ‘head-space’ to help to direct you or are you operating solely from a ‘heart-space’? This morning when I awoke… [Continue Reading]
Hayley Solich shares strategies on how to market your business online for business success, as published in the Social Media Woman Magazine, May 2011.
I have often described the difference between an amateur and a professional as being the ability to understand the dynamics of whatever it is you are specialising in. By dynamics I think of music, of which I am a professional musician. In music, when you are an amateur, you feel driven to play everything as… [Continue Reading]
I was reminded just a day or two ago about the opportunity that comes to create back links and gain free advertising from free online directories. When I did a search for directories for my client, which was in the Sunshine Coast area, I was surprised to see how many directories there were just for… [Continue Reading]
I have had so many requests lately for Facebook Banner creation and also Profile Pictures for Business Pages so I thought I’d post some information to help people find what they are looking for. With regards to the Facebook Banner Creation, there are a number of sites that you can use to create a profile… [Continue Reading]
You can choose to pay big marketing $’s to advertise your business. You can choose to make it really complex, frustrating and confusing. Or, you can choose to keep your marketing plan simple and to harness the gift that is a happy and satisfied customer. The most effective way to grow your business is… [Continue Reading]
As many of you may be aware, I have recently been presented with the problem of working out how to sell large sized videos through an E-Commerce shop. I am not one to give in to a problem, but I have to say that this one was really troubling me. My initial thought was that… [Continue Reading]
Are you using video testimonials effectively in your business? Are you sharing your customer’s positive experiences with others so they too can benefit from what you have to offer? If not, then you are missing a great opportunity to create a wave of interest in your business. Hayley Solich offers practical and action-focused… [Continue Reading]
As you know, I am always about sharing great information. Well today I stumbled across some new templates that I thought were really great and decided to check out. Mojo Themes was competing in the WPCandy awards and I went there to vote for my favourite template company, StudioPress.com. I couldn’t resist going to check… [Continue Reading]
Have your business card handy with you and when you get into conversation with anyone, introduce yourself and give them your business card. You can do this at the supermarket, the school, the bank, a restaurant or on the train. Keep them in your pockets and not your bag, wallet or purse, as it will… [Continue Reading]
Today I thought I’d give you the heads up on the top tools and online services that I use to manage my business efficently. First, there is my hosting service. I only ever recommend services that I have used or have come highly recommended to me. I have been with Hostgator for the past 3… [Continue Reading]
Are you tired of logging into one social media site after the next? Do you wish there was a way that you could just do your social media in one sitting, then not to have to worry about it for a while. Hayley Solich shares about the value of HootSuite.com and how it allows you to manage multiple social media sites in the one place.
To be successful at Internet marketing, you don’t need to spend every waking hour on-line – although it might seem that way by listening to what some Internet marketing experts say. Instead, make some smart decisions about which Internet marketing tools you’re going to use, and which you can afford to ignore. Broadly, you can… [Continue Reading]
I have been asked numerous times by friends to come up with the perfect business for them. Well, that is kind of like asking someone to wave a magic wand and produce a million dollars out of thin air. Business ideas really are not that hard to find if you start with a process that… [Continue Reading]
We all know that planning is the key to success in any endeavour in life. Whether it is a written or mental plan, planning is just top of the list of what we need to do to accomplish anything. So why is it that business owners either fail to consider writing down a plan or… [Continue Reading]
The Value of Professional Packaging in your Marketing Campaign When you know what your niche is, you know who to promote to. So, how do you get your packaging right so that it appeals to that market? Invest in professional packaging! Case Study: Franc Essentials 1. Initially created cottage industry looking products – unoriginal jars,… [Continue Reading]
Today I was reminded of how useful the software program, FreeMind really is. I use it with my mentoring clients and I thought it was just too good to keep to myself any longer. Best of all, it’s open source, so that means you don’t have to part with cash to access it which is… [Continue Reading]
Yes, you heard me right. Video marketing is no longer the way of the future, it is the way of the present! There is no better time than to get yourself into a studio and start to produce quality videos that will help your clients connect with you and understand how you can best serve… [Continue Reading]
Do you ever stop to think why it is that we start our new year with renewed vigour? Some might say it is because we allow ourselves the opportunity to start afresh. But I wonder how many realise that it is actually due to the fact that we have filled our love tank to overflowing,… [Continue Reading]
Hayley Solich shares how she used issuu.com to resolve the need of one of her clients, FHI Bathroom Renovations, for a portfolio of work to be displayed on their website. “It’s quick, easy and gives a final result that is superb!” says Hayley.
It’s not too often that you will find a business owner openly promoting the services of another business who is in direct competition, located in the same city, however, I have to say that I am in awe of Gihan Perera’s no-nonsense approach to building a credible online business and I do think this workshop… [Continue Reading]
A tip for those setting up a business: “If you’re not known, then you need to get known and while you’re getting known, you might as well be the business you have a vision to be. Some call this faking it til you make it but I call it stepping into the shoes of your… [Continue Reading]
Blow those new year goals out of the water! Hayley Solich shares four tips on how to get things moving in the direction you want to go in.
Hayley Solich shares 4 tips on how to focus your business and stay true to your business vision so you can avoid the trap of diversifying where you spread yourself too thin on the ground, which can lead to business failure.
Are the photos you’re using on your website and in your promotions working as hard as they should be for you in creating the message you want to send to the world? It could be time to re-evaluate your influence and the message you are projecting to a world that may not know you. After all, first impressions really do count.
Hayley Solich shares a tip on how you can be productive by grouping like tasks together and organising your timetable. She says that being organised helps you to be more productive with your time and grouping like tasks keep you in the flow of each task.
Hayley Solich shares how you can differentiate yourself from the crowd and be more appealing to your potential customers just by being clear about your message to the world about what you can offer as a tangible benefit.
Hayley Solich shares a methodology for crafting an introduction about yourself, so that you can clearly communicate your mission in business or life and she asks the question, “Can you describe your mission in just three words?”
Donna Hanson is a Technology Translator and shares five very practical tips on how to clear your computer of clutter.
Hayley Solich shares about her learning at a Mastermind Group in Perth, Western Australia today and how she has seen a huge life lesson from that one event.
Janet Beckers, from Wonderful Web Women, shares about her recent experience of a customer using her business fraudulently. Immediately she has lost $300 in affiliate payments, but may be much more once the owners of the stolen cards realises what has happened.
Janet Becker from Wonderful Web Women shares what she sees as her non-negotiables in running a business.
Hayley Solich shares how Facebook are changing their custom page widths from 750 to 520 which may affect many clients who have gone to the expense of having custom fan pages crafted.
Hayley Solich shares how you may be surprised how many people in your network are clueless about what you do in your business, encouraging business owners to get creative about how they let their network know what they do.