There are some simple keys to a great website and you’d be surprised how many people get these wrong and then wonder why people are not engaging with their website. So here we go…

 1.  Keep it Simple

- Choose words that are high school level English
- Choose a template that is not cluttered

2.  Keep it Clear

- Use navigation sparingly
- Use categories and tag words to help filter
- Give clear instructions on how to do things

3.  Keep it Interesting
- Choose topical information that would interest your target market
- Include images or videos that compliment your message
- Offer incentives for your visitors to connect with you

4.  Keep it Serviceable
- Make sure you regularly check your links etc to ensure they are working- Ensure you select the appropriate hosting to service the needs of your business

5.  Keep it Appealing
- Use colours that will be well received by your target market
- Regularly change your content on landing pages to interest your visitors

6.  Keep it Able to be Found
- Optimise for performance in the search engines
- Link with others to increase the traffic to your website

If you would like All Purpose Communications to give you feedback on your website, simply complete the email form below and we will send you our report within 7 days.  You will need to click on the link in the email to confirm your details before we can send you the report.